Archived - The British Columbia Francophone Community

2.1.1. History^{Footnote 1}

The Francophone presence in British Columbia is nothing new. In fact, when Alexander Mackenzie crossed the Rockies in 1793, he was accompanied by six French Canadians. In 1805, Simon Fraser and some 20 Francophones started leading expeditions and the construction of a series of forts on behalf of the North West Company. In the 19th century, the fur trade was also a gateway to colonization of the region by a majority of Francophones, until the time of the gold rush and the massive influx of newcomers. In 1909, some families from Quebec working in the lumber industries on the shores of the Fraser River created a Francophone community and parish that would become Maillardville in 1912.

Over time, the number of cultural and social organizations grew. In 1905, the Union Canadienne-Française de Vancouver was formed. In 1945, the first provincial association, the Fédération Canadienne-Française de la Colombie-Britannique, was created to represent the aspirations and interests of its members. The Fédération did so primarily by seeking to secure educational rights, which led to the launch of a French immersion program in 1969, the Core French program in 1978, the creation of the Conseil scolaire francophone in 1995 and the amendment of the School Act in 1997. The Federation itself successively adopted the names Fédération des Franco-Colombiens and then Fédération des francophones de la Colombie-Britannique (FFCB), and broadened its mandate, representation and collaboration with provincial, regional and local organizations in various spheres of the Francophone community.

2.1.2. Demographics

According to the results of the last two censes by Statistics Canada, the population in British Columbia with French^{Footnote 2} as first official language spoken^{Footnote 3} was, in 2006, 53,060, or 1.3% of British Columbia's population,^{Footnote 4} compared to 51,970 people (1.34% of the population) in 2001.^{Footnote 5}

The vast majority of the population with French as a first official language spoken (85.3%) lives in urban areas, including metropolitan Vancouver, the provincial capital of Victoria and 24 urban areas, while the other 14.7% live in rural areas.^{Footnote 6} Of the Francophones residing in rural areas, about half, or 7.7% of the total Francophone population, live outside the boundaries of metropolitan and urban areas.^{Footnote 7}

2.1.3. Knowledge and use of French

Examining the population according to different linguistic variables provides insight on the composition of the Francophone community, its linguistic vitality and its language use in both private and public spaces.

According to the 2006 Census,^{Footnote 8} 15,320 people in British Columbia reported French as the language spoken most often at home, 3,610 reported both English and French, and 1,040 reported French and another non-official language, or even English, French and a non-official language.

Within British Columbia's overall population, the number of people who reported knowledge of the two official languages was 295,645, or 7.25%.^{Footnote 9} In the Vancouver Census metropolitan area, the number of people with a knowledge of French and English was 162,790,^{Footnote 10} or 7.8% of the metropolitan population. In 2006, the percentage of British Columbia Anglophones who were bilingual in French and English was 6.6%, an increase of 0.6% compared to 2001, while this figure was 4.5% for allophones, an increase of 0.1% compared to 2001.^{Footnote 11} The vast majority of British Columbia Francophones speak both official languages.

2.1.4. Age

In 2006, adults aged 20 to 44 (34.5%) and 45 to 64 (37.7%) accounted for the majority of British Columbia Francophones with French as their first official language.^{Footnote 12} Youth under the age of 20 make up 9.1% of the Francophone population, which is only half the number of seniors 65 and over, who accounted for 18.7%.^{Footnote 13} This suggests both decreasing birth rates and aging of Francophone population.

2.1.5. Origins

In British Columbia, among Francophones with French as their first official language, 82.8% were born in Canada.^{Footnote 14} Within this group, 88.3% were born outside the province.

Net interprovincial migration of Francophones to British Columbia has decreased considerably. The number of Francophones moving to British Columbia from other Canadian provinces fell from 6,210 between 1991 and 1996 to 990 between 1996 and 2001, and to 495 between 2001 and 2006.^{Footnote 15} If this trend continues, the British Columbia Francophone community will no longer be able to count on interprovincial migration for population growth.

2.1.6. Socio-economic conditions

The level of education is slightly higher for Francophones than for Anglophones. Compared to Anglophones, a lower proportion of Francophones has no certificate or diploma and a higher proportion has a university degree.

In 2006, British Columbia Francophones aged 15 and older with French as their first official language had an overall income (average and median) and employment income (average and median) slightly higher than those of the British Columbia population with English as their first official language.^{Footnote 16} This is due in part to the fact that a higher proportion of them are in the labour market and are post-secondary graduates.^{Footnote 17}

Provincial and sectoral associations

• Amicale des anciens combattants français de Colombie-Britannique
• Association des juristes d'expression française de la Colombie-Britannique
• Association Provinciale des Professeurs d'Immersion et du Programme Francophone
• British Columbia Francophone Scouts
• Canadian Parents for French (B.C. and Yukon)
• Conseil culturel et artistique francophone de la Colombie-Britannique
• Conseil jeunesse francophone de la Colombie-Britannique
• Conseil scolaire francophone de la Colombie-Britannique
• Educacentre College
• Fédération des enseignantes et enseignants de la Colombie-Britannique
• Fédération des francophones de la Colombie-Britannique^{Footnote 19}
• Fédération des parents francophones de la Colombie-Britannique
• Fondation André-Piolat
• Fondation canadienne-française d'aide culturelle de la Colombie-Britannique
• Fondation des francophones de la Colombie-Britannique
• Réseau-Femmes Colombie-Britannique
• RésoSanté Colombie-Britannique
• Société de développement économique de la Colombie-Britannique
• Société Inform'Elles
• Syndicat des enseignantes et enseignants du programme francophone de la Colombie-Britannique
• Visions Ouest Productions

Regional associations

• Association des francophones de Kamloops
• Association des francophones de Nanaimo
• Association des francophones et francophiles du Nord-Ouest
• Association francophone de Campbell River
• Association francophone de la vallée de Comox
• Association francophone de Surrey
• Association francophone des Kootenays Ouest
• Centre culturel français de l'Okanagan
• Centre culturel francophone de Vancouver
• Club Bon Accueil (Powell River)
• Le Cercle des Canadiens-français de Prince George
• Société francophone de Maillardville
• Société francophone de Victoria

Community associations, French schools and service agencies by area

3.4.1. RésoSanté Colombie-Britannique

RésoSanté Colombie-Britannique^{Footnote 22} is based on a mobilization of partners, which in turn relies on community support and a provincial network inspired by the World Health Organization's pentagonal partnership model (which has five components: health professionals, health organization managers, community organizations, health training institutions and the provincial and federal governments). RésoSanté promotes and supports the development of, access to and continuity of health services available in French in British Columbia.^{Footnote 23}

The health promotion initiative on Vancouver Island is a good example of this approach. Under this initiative, RésoSanté benefited from financial support received at the national level (Société Santé en français, Health Canada, Public Health Agency of Canada) and the presence of Francophone community infrastructures to implement consultations and meetings based on dialogue and collaboration, and focused on action. These consultations and collaborations allowed the various participants to share knowledge on research and regional needs.

As this approach must take current policies, priorities and capacities into account, it allowed the communication and development of health services in French to be harmonized within the framework of an existing system. It also promoted integrated access, support and continuity of health services that better meet the needs of the Vancouver Island Francophone population.

3.4.2. Simon Fraser University

The Office of Francophone and Francophile Affairs (OFFA) states that its "mission is to develop, to coordinate and to promote post-secondary programs and courses taught in French at Simon Fraser University in order to meet the post-secondary education needs of Francophone and Francophile communities in British Columbia."^{Footnote 24} The OFFA also promotes French through various cultural activities and vigorously stresses the importance of cooperation with both the Francophone and Francophile communities. It believes that, without this cooperation, the quality of programs offered in French would not be the same. For instance:

• In the Program in Public Administration and Community Services, projects and research work undertaken by the students of the Faculty of Arts and Social Sciences, under the guidance of their professors, are carried out in collaboration with local Francophone organizations. The results of their research are then presented not only to other students but also to representatives of the organizations and members of the Francophone community.
• At the Faculty of Education, as part of their training, all future teachers are called upon to volunteer in Francophone organizations and associations. The goal is, on the one hand, to raise students' awareness of the principle of community service and, on the other, to familiarize them with the wealth of resources offered by the local Francophone community.

3.4.3. Conseil scolaire francophone de la Colombie-Britannique

Since its creation in 1995, the Conseil scolaire francophone de la Colombie-Britannique (CSF) has had many success stories.

Since 2001, the CSF has experienced the highest growth rate in the province, with an over 50% increase in enrolments in its schools. The school board expected to welcome over 4,300 students to its 38 schools in September 2009.

In 2005, the CSF adopted a decentralized approach aimed at increasing accountability and encouraging the school community to more actively participate in decision-making processes that directly impact the measures taken to meet the needs of students and their schools. With this approach, the CSF also wanted to promote the development of sustainable relationships with its partners, by further involving them in community, school and CSF life.

Recently, the British Columbia Ministry of Education granted the CSF the necessary funding to build new schools in the Francophone communities of Comox and Campbell River. The construction should be completed in the next two years and will create new learning facilities that are stimulating, modern and adapted to the needs of Francophones in the northern part of Vancouver Island.

During the 2009–2010 school year, the Francophone schools of Surrey, Vancouver, Port Coquitlam and Victoria will offer the International Baccalaureate Diploma Program to students aged 16 to 19.^{Footnote 25}

It should also be noted that the 2008–2009 annual report of the Office of the Commissioner of Official Languages highlighted the commitment and leadership of Marie Bourgeois, Chair of the Conseil scolaire francophone, with regard to the Francophone community.

3.4.4. Société de développement économique de la Colombie-Britannique

The Société de développement économique de la Colombie-Britannique (SDECB)^{Footnote 26} is a provincial Francophone organization that represents the interests of the economic sector of the British Columbia Francophone community.

In 2008–2009, the SDECB intensified its activities to create new partnerships between the Francophone community, Francophiles and the general British Columbia population. These efforts were recognized through the Baldwin-Lafontaine Award presented by the Canadian Club of Vancouver.

Furthermore, Western Economic Diversification Canada publicly recognized the SDECB before the Western Canada Business Service Network for its important contribution to the economic development of the province's Francophone community.

In order to demonstrate its contribution to the development and vitality of the Francophone community, the SDECB led the "branding" project. This project, funded by the Department of Canadian Heritage, aims to develop a new community image and to communicate the presence and active participation of Francophones in the British Columbia community, particularly in light of the Vancouver 2010 Olympic and Paralympic Winter Games.

The SDECB is also very active in the British Columbia Provincial Nominee Program, led by the provincial Ministry of Economic Development in partnership with Citizenship and Immigration Canada.

In the tourism sector, the SDECB is home to a major project entitled the Pan-Western Francophone Tourism Corridor, an initiative funded by the Department of Western Economic Diversification that creates ties between Western Canada's Francophone communities in order to boost the tourism industry.

Many opportunities for economic development are also made possible thanks to the solid financial contribution of funding organizations such as Human Resources and Skills Development Canada as well as Western Economic Diversification Canada.

3.4.5. Participation in events for the general public

A partnership between four provincial Francophone associations (Kelowna, Prince George, Terrace and Victoria) helped locate regional Anglophone fairs taking place in their respective areas. These associations then participated in these fairs as exhibitors and got together with their members and partners under the banner "Bonjour." This initiative enabled them to make themselves known to approximately 20,000 visitors (Anglophones, Francophones and Francophiles) and created opportunities for some of these visitors to access French-language programs and services.

3.4.6. Promotion of Francophone tourism

The creation of Francophone spaces sporting the "Bonjour" logo in tourism information centres led to partnerships between Tourism British Columbia, the Visitor Centres of Campbell River, Kamloops, Kitimat, Penticton and Terrace, the chambers of commerce of these five municipalities, the Association des francophones de Campbell River, the Association des francophones de Kamloops, the Association des francophones et francophiles du Nord-Ouest, the French employment services centres of Kelowna and Penticton, as well as the Société de développement économique de la Colombie-Britannique. Frequent information meetings and exchanges of best practices between the tourism and municipal authorities and the regional Francophone associations raised awareness of Francophone communities or gave them greater visibility, and encouraged Visitor Centres to recruit bilingual staff and Francophone tourists to request services in French.

3.5.1. Centre culturel francophone de Vancouver

For over 35 years, the Centre culturel francophone de Vancouver has played an essential role in the promotion of Francophone culture and artists. Every year, the Centre offers the population of the Metropolitan Vancouver many shows and exhibitions involving Francophone and Francophile artists. People interested in French language and culture can also take advantage of several educational programs and services offered in French by the Centre.

Every year in June, the Centre organizes, in cooperation with many partners, the Festival d'été francophone de Vancouver, one of the most important cultural events in Western Canada. This open-air festival allows the region's Francophones and Francophiles to attend musical performances, which reflect the very essence of international Francophone diversity.^{Footnote 27}

3.5.2. Société francophone de Maillardville

In 2008, the Société francophone de Maillardville received the Prix Boréal, an award presented by the Fédération des communautés francophones et acadienne du Canada, to highlight its work and dedication in building a Francophone environment and to honour the 100th anniversary of the community of Maillardville.

For the celebrations surrounding this event, the Francophone community put a lot of effort in revitalizing the village. To make this a reality, the community enjoyed the support of many partners, such as the municipal, provincial and federal governments, private businesses and cultural organizations. Over the past year, the work of all these partners facilitated the development of a business plan and a study by Industry Canada on attracting businesses. Furthermore, the community received funds to beautify the village and create Francophone-themed façades.

In the context of the Vancouver 2010 Olympic and Paralympic Winter Games, these efforts would also allow the community to offer visitors from all over the world a very unique French-Canadian experience, in addition to the positive impact this would have on the Francophonie and the province.^{Footnote 28}

3.5.3. Festival du Bois

For over 20 years now, the Société francophone de Maillardville has organized the annual Festival du Bois, the most important Francophone festival in Western Canada. In 2008, for instance, the Festival attracted over 17,000 visitors and was recognized by Business in Vancouver magazine as one of Vancouver's biggest cultural events. By discovering the history of the Francophones of Maillardville, its dance and music performances or a sampling of traditional dishes, this unique festival provides entertainment and allows visitors to learn more about the Francophone culture of this community of the Metropolitan Vancouver.^{Footnote 29}

3.5.4. Maple Sugar Festival of Nanaimo

Every year, the Association des francophones de Nanaimo holds the Maple Sugar Festival. For three days, this unique bilingual event presents a series of activities allowing the general public to experience a myriad of French-Canadian festivities, featuring educational and visual exhibitions, music, clowns, traditional dishes and a veritable joie de vivre.

For five years, the Association des francophones de Nanaimo has partnered with Port Theatre, the municipal theatre where most regional cultural events take place. Besides the opening gala of the Maple Sugar Festival, Port Theatre also sponsors a French-language show. This event attracts a new audience while increasing the visibility of the Association des francophones de Nanaimo in the Francophone and Francophile communities. For its part, the Association finances and presents a show in French in the Port Theatre annual program. For the past few years, this partnership has led Port Theatre to translate into French all news releases concerning its program during the Maple Sugar Festival. The Association then distributes these news releases to the media, its members and its Francophone network.^{Footnote 30}

4.1.1. Fields of activity

The community governance logic model produced and validated by the British Columbia task force consists of three main fields of activity, and each one includes planned products and services.

Logic model: Community governance sector

 

Description – Logic model: Community governance sector

Table 2: Indicators and data sources – Community governance sector

Expected Results	Indicators	Data Sources
1. Increased shared understanding of community objectives	a) Approval of the Global Development Plan at the annual general meeting of the Fédération des francophones de la Colombie-Britannique	a) Annual general meeting minutes
	b) Number and type of partners to whom the Global Development Plan was presented	b) Ibid.
2. Awareness and commitment of public servants and public decision-makers	a) Number of meetings with public decision-makers	a) Organizations' annual activity reports
	b) Number and type of follow-ups and feedback from decision-makers to the community (e.g. participation in community activities.)	b) Ibid.
	c) Number of agreements signed with government institutions	c) Financial reports
	d) Amount of programming and projects funded by government institutions	d) Ibid.
3. Capacity for governance, management and service delivery by community organizations	a) Sufficient and adequate human and financial resources (e.g. percentage of permanent employees)	a) Financial reports
	b) Number of sessions and participants in training offered to boards of directors and staff	b) Annual reports
	c) Average number of years of seniority of employees	c) Organizations' counts
	d) Ratio of permanent employees to temporary staff (interns, contractors)	d) Ibid.
	e) Number of filled or vacant volunteer positions (e.g. with the board of directors or during a particular event)	e) Internal activity reports
	f) Number of new memberships with organizations	f) Annual reports
	g) Quality of infrastructures (e.g. physical facilities where services are offered, gymnasiums, rooms for intercultural, intergenerational or community meetings)	g) Field study
4. Increased mobilization and representation of Francophone diversity	a) Number of organizations composed of members from different target communities	a) Annual reports
	b) Longevity of services in Francophone organizations offered to members from various cultural communities	b) Organizations' counts
	c) Converging views among leaders of various interest groups and various target communities	c) Survey
5. Increased presence in the public sphere and media by the Francophone community	a) Number of articles in Anglophone and Francophone media on the Francophone community	a) Media analysis (e.g. news articles)
	b) Number of spokespersons' interventions in the media	b) Ibid.
	c) Participation of representatives in local, provincial or national collaborations (information exchange) and decision-making networks (bipartite committees)	c) Activity reports
	d) Ratio between opportunities considered (or for which invitations were received) and those taken (effective participation)	d) Francophone organizations' activity reports and studies
	e) Associations' Internet presence (e.g. Facebook, MySpace)	e) Inventories
	f) Number of visitors to Francophone organization websites	f) websites statistics
6. Increased knowledge of the Francophone community by the general British Columbia population	a) Population's participation and satisfaction rate regarding community activities and events (e.g. festivals, shows)	a) Surveys or activity reports
	b) Presence of Francophone organizations or Francophones in Anglophone media	b) Media analysis
	c) Number and type of partnerships with British Columbia institutions and organizations	c) Activity reports
7. Continuing relevance and consistency of measures taken by community organizations	a) Level of linkages between the Global Development Plan (2009-2014) and organizational planning (ideas are retained and implemented at the local level)	a) Review of the Global Development Plan (2009-2014) and organizations' funding requests
	b) Clientele's use of and satisfaction with services provided	b) Surveys or program evaluations
	c) Number of community organizations that systematically collect data	c) Surveys, studies, program evaluations
	d) Level of participation in community coordination mechanisms (e.g. vacant positions)	d) Activity reports and annual reports
	e) Ratio between financial resources for operations and funding allocated to community development programs and services	e) Organizations' financial statements
8. Government programs adapted to the needs of Francophones	a) Number of government programs with a French-language component	a) Reports by federal departments and Simon Fraser University's Office of Francophone and Francophile Affairs
	b) Ratio between funding requested and funding received	b) Internal documents from Francophone community organizations
	c) Number of official community consultations by government authorities	c) Reports from government agencies and community organizations
9. Control of resources by the Francophone community	a) Number of functional community spaces (e.g. centres, theatres, daycares)	a) Counts
	b) Self-generated income	b) Activity reports; financial statements
	c) Number or percentage of organizations that have management tools in place (e.g. administrative cycle, human resources policies, employee manual, agreements, standardized policies)	c) Activity reports; studies on Francophone community organizations
10. Community governance that reflects the evolving Francophone population	a) Number of vacant positions on boards of directors or committees	a) Annual reports
	b) Representation rate of the Francophone population on boards of directors	b) Ibid.
	c) Number, relevance of and participation in staff training opportunities	c) Organizations' annual reports
11. Internal and external recognition of Francophones' strengths and contributions	a) Number of galas held for and number of distinctions and awards bestowed upon members of the Francophone community by their organizations	a) Activity reports and news releases
	b) Number of galas held for and number of distinctions and awards received by Francophones or their organizations by other organizations	b) News releases and correspondence
	c) Number of references to events, sites and presentations (real and virtual) related to the historical heritage of the Francophone presence in British Columbia	c) Archives (documentation on various media supports), publications, articles, exhibitions, testimonies, works in various fields
	d) Number of references to events, sites and presentations (real and virtual) related to modern and contemporary creations and initiatives by British Columbia Francophones	d) Documentation on various media supports, publications, articles, exhibitions, testimonies, works in various fields
12. Living in French is a legitimate choice anywhere in British Columbia	a) Ratio between funding requests and support received from public funding organizations	a) Organizations' internal documentation; documentation from government departments and agencies
	b) Level of response to requests for certain services (e.g. waiting lists; services that are not offered even if they were set out or planned in the programming)	b) Comparison of action plans with services provided (by both community and government organizations)
	c) Impression of the Francophone community's vitality	c) Survey

 

4.2.1. Fields of activity

The immigration and migration logic model includes five fields of activity in which the task force believes measures must be coordinated to achieve the targeted results.

Logic model: Immigration and migration sector

 

Description – Logic model: Immigration and migration sector

Table 3: Indicators and data sources – Immigration and migration sector

Expected Results	Indicators	Data Sources
1. Increased welcome, orientation and support capacities with respect to Francophone newcomers	a) Number of community and public organizations offering French-language services to newcomers	a) Inventory of departments, government agencies and community organizations (e.g. Affiliation of Multicultural Societies and Services (AMSSA) and Ministry of Advanced Education and Labour Market Development (ALMD))
	b) Number and rate of use of orientation and support services for newcomers (immigrants and migrants)	b) Organizations' internal statistics
	c) Range of intake services offered to Francophone newcomers	c) Service organizations' activity reports
2. Improved resources and services offered to Francophone newcomers	a) Number of French-language services offered to newcomers	a) Service organizations' activity reports
	b) Satisfaction rate for users of those services	b) Satisfaction survey for newcomers
3. Increased capacity for the retention of Francophone newcomers	a) Number and placement rate for employment service users	a) Organizations offering employment services to newcomers
	b) Number of development or expertise transfer programs and services according to Canadian and provincial standards	b) AMSSA, ALMD
	c) Rate of representation of newcomers (staff, volunteers and members elected to boards of directors) in Francophone organizations	c) Annual Fédération des francophones de la Colombie-Britannique questionnaire sent to Francophone organizations
	d) Average length of stay of Francophone newcomers (immigrants and migrants)	d) Data from newcomer support organizations
4. Pertinent and useful information obtained by Francophone newcomers	a) Number of directories distributed in the province or consulted on-line	a) Data from the Fédération des francophones de la Colombie-Britannique
	b) Number of visitors and pages consulted at Vivre en Colombie-Britannique.ca	b) Data from Vivre en Colombie-Britannique.ca
	c) Number of newcomers participating in French-language public events	c) Data from Francophone organizations or event promoters
	d) Number of interventions or information sessions where newcomers are introduced to the Francophone community	d) Data from (Francophone and Anglophone) community and provincial organizations
5. Greater knowledge about and increased number of opportunities for cross-cultural experience and recognition of cultural diversity	a) Number of ongoing and one-time activities recognizing cultural diversity	a) Francophone organizations' program data
	b) Number of French-language programs with an intercultural dimension	b) Francophone and Francophile organizations' programming data
	c) Number of shows and news reports promoting cultural diversity	c) Data from Francophone organizations and media
6. Welcome, orientation and retention capacities with regard to Francophone newcomers, improved by the British Columbia Francophone community and its partners	a) Presence and number of structured partnerships to improve and provide intake, orientation and retention services to Francophone newcomers	a) Government and community organizations' activity reports
	b) Amounts granted to organizations offering intake, orientation and retention services to Francophone newcomers	b) Organizations' annual activity reports and financial reports
	c) Number of human resources dedicated to intake, orientation and retention activities for Francophone newcomers	c) Francophone organizations' annual reports
7. Better integration of newcomers at the economic, social and cultural levels in the British Columbia Francophone milieu	a) Average time required by newcomers to find a job or start up a business	a) Francophone organizations providing intake services to newcomers
	b) Unemployment rate for the Francophone newcomer population	b) Organizations offering employment services to newcomers
	c) Participation rate of newcomers in Francophone cultural events	c) Data from Francophone organizations
8. A vibrant, inclusive, diverse and integrated Francophone community	a) Growth rate of Francophone population	a) Data from Statistics Canada
	b) Participation rate of newcomers in the various components of the Francophone community (members, members elected to boards of directors, staff, volunteers)	b) Data from Francophone organizations
	c) Participation rate of newcomers (in particular, young Francophone immigrants and migrants) who constitute Francophone renewal	c) Ibid.

 

4.3.1. Fields of activity

The participation logic model includes four fields of activity that share common community renewal aspects. Community renewal stems from coordinated measures that are conducive to participation.

Logic model: Community participation sector

 

Description – Logic model: Community participation sector

Table 4: Indicators and data sources – Community participation sector

Expected Results	Indicators	Data Sources
1. Increased Francophone human resources capacities in organizational governance and management	a) Degree of achievement of organizations' strategic results	a) Evaluation of organizational and institutional efficiency
	b) Number of training opportunities in French	b) Organizations' reports
	c) Average number of volunteer hours put in by Francophones in community organizations	c) Summary of volunteer hours put in by employees and leaders, as counted by organizations
	d) Proportion of (volunteer and paid) qualified staff occupying positions in organizations	d) Skills assessment for a board of directors (Volunteer Canada's model)
2. Increased accessibility and use of community and institutional facilities of the Francophone community	a) Number of French-language points of service	a) Lists from the Société de développement économique de la Colombie-Britannique
	b) Degree of French-language service use	b) Reports from organizations and institutions
3. Leadership representing cultural diversity and creating individual and collective commitments in the Francophone milieu	a) Representation of cultural diversity in community leadership	a) Reports from organizations and institutions on groups targeted and reached
	b) Francophones' level of commitment to promoting their community	b) Reports on organizations' promotional communication methods and media
	c) Number of people participating in meetings and activities	c) Reports from organizations on participation in activities and meetings
4. Increased collaboration of British Columbia partners and their appreciation of value added by the Francophone community	a) Number of partnerships with British Columbia organizations and institutions	a) Active and formal memoranda of understanding
	b) Quality of agreements: degree of participation of British Columbia organizations and institutions in offering services to Francophones	b) Reports on agreements between British Columbia organizations and institutions and Francophone groups
	c) Length of agreements	c) Reports on agreements
	d) Number of Francophones holding leadership positions (at the municipal and provincial levels, and in sectors including education, economics, etc.)	d) Community and government directories
5. Suitable community services for a broad sample of the Francophone population	a) Number and participation rate of clients or members from various population groups or categories	a) Service organizations' reports
	b) Programming in organizations offering a wide range of priority activities to Francophones	b) Organizations' annual reports
	c) Number of organizations serving newcomers (immigrants and migrants)	c) Ibid.
6. Increased Francophone participation in all fields of activity within community organizations, activities and events in the Francophone milieu	a) Number of Francophone elected representatives and persons in charge at all levels of community and government organizations	a) Organizations' annual reports
	b) Number of Francophone entrepreneurs	b) Reports from the Société de développement économique de la Colombie-Britannique and from Western Economic Diversification Canada
	c) Number of health professionals offering services in French	c) Francophone directories
	d) Participation rate of Francophones in events organized in the Francophone community	d) Reports from organizers
7. Favourable shift in attitudes in British Columbia towards Francophones and the Francophonie	a) Number of partnerships with municipal and provincial governments	a) Organizations' annual reports
	b) Increase in French-language signage initiated as part of the Vancouver 2010 Olympic and Paralympic Winter Games	b) Systematic study of French-language signage and actual services before, during and after the Games
	c) Number of government consultations with Francophones	c) Frequency and length of consultation processes
	d) Number of assemblies and meetings in which the Francophone community is invited to participate (e.g. La Boussole invitation from the Social Council)	d) Organizations' annual reports and telephone surveys with organizations' directors general
8. Growth and development of the British Columbia Francophone milieu through the sustained and renewed participation of the Francophone community	a) Commitment and retention: number of children enrolled in French-language schools	a) Conseil scolaire francophone school statistics
	b) Participation rate of Francophones in organizations, institutions, events and services offered in French in British Columbia	b) One-time surveys, special surveys and organizations' reports

 

4.4.1. Fields of activity

The community belonging logic model includes five fields of activity in which the community believes it should invest in order to promote a sense of belonging among Francophones.

Logic model: Community belonging sector

 

Description – Logic model: Community belonging sector

Table 5: Indicators and data sources – Community belonging sector

Expected Results	Indicators	Data Sources
1. Increased knowledge transfer and skills renewal	a) Number of organizations with coaching policies for staff, including volunteers	a) Policy, evaluation manual and evaluation of results
	b) Number of organizations with a training and evaluation policy	b) Organizations' training policy
	c) Number, frequency and variety of training sessions offered to staff, including volunteers, and number of participants in these training sessions	c) Action plan and evaluation of results
	d) Staff satisfaction	d) Survey
	e) Degree of employees' skills when performing tasks assigned to them	e) Managers' evaluation reports, including members of the boards of directors
2. Loyalty of new audiences and expansion of Francophone and Francophile audiences	a) Representativeness in the participation of various audience groups based on the target population's composition	a) Survey for members of the public and data from organizations and institutions
	b) Level of efficiency of targeted promotional campaigns	b) Survey of target and non-target audiences
	c) Rate of recognition of the British Columbia Francophone brand image	c) Evaluation of events
	d) Number of tickets sold by Francophone cultural organizations (shows, exhibitions, etc.) and number of members	d) Data from organizations
3. Youth awareness of Francophone cultural identity	a) Participation of youth in community events	a) Data from organizers and promoters
	b) Existence and degree of self-identification with the Francophone identity	b) Studies (e.g. Conseil scolaire francophone, Canadian Institute for Research on Linguistic Minorities or Statistics Canada)
	c) Percentage of youth who self-identify as Francophone	c) Ibid.
4. Maintained and increased accessibility and use of services	a) Number and proportion of services that have been increased (or maintained)	a) Data from community organizations and government service agencies
	b) Rate of availability (fairness) and accessibility of services	b) Directory of Francophone professionals per location or area
	c) Number of service users (adaptation to demand)	c) Study of demand; operational plans and reports (health, justice, economics); provincial statistics
5. Improved and increased information and communication within the Francophone population	a) Number of pieces of information for Francophones that appeared in various sources of information	a) Data from organizations and media statistics
	b) Number and variety of media used	b) Ibid.
	c) Number of community statements and media responses	c) Inventory of media statements and responses
	d) Number of visitors to community organizations' websites	d) Data from websites
6. Increased recognition of the Francophone community by political authorities at all levels	a) Number of invitations and participants in meetings with the mayor, members of the legislative assembly, ministers, etc.	a) Internal and official documentation
	b) Average length of participation in joint committees in which community and public organizations participate	b) Documentation from committees and correspondence
	c) Quality of follow-ups to recommendations and opinions proposed by joint committees in which community and public organizations participate	c) Internal documents
7. Increased capacities and skills of Francophone organizations to serve the Francophone and Francophile communities	a) Program variety offered to existing and new audiences	a) Studies on needs; satisfaction surveys
	b) Volunteer recruitment rate	b) Documents from boards and committees; organizations' annual reports
	c) Volunteer retention rate	c) Ibid.
8. Increased ownership by diversified Francophone and Francophile audiences (including youth, women, seniors and retirees, migrants and immigrants) of activities and services that are accessible and offered in French by community, public and private networks	a) Rate of participation in activities and use of services (maintenance and growth in terms of length)	a) Organizations' reports: observations about volunteer banks and members of boards of directors
	b) Francophones' degree of commitment to French-language activities and services	b) Surveys of target groups and users
	c) Number of participants served	c) Statistics on participation in activities and use of community and public services
9. Recognition of the Francophonie in the public sphere and the media	a) Number and visibility of public French-language signage (advertising space) in communities (and other promotional supports)	a) Surveys; data from community organizations, municipalities and governments
	b) Media presence of the Francophone community outside its own network	b) Internal data and media networks; correspondence
	c) Rate of recognition of the Francophone community “branding” image	c) Survey
	d) Number of complaints received by the province's federal institutions regarding the application of the Official Languages Act	d) Data published by the Office of the Commissioner of Official Languages
10. The vitality and continuity of the British Columbia Francophone community are ensured by Francophones' dynamism, quality of life, participation and strong sense of belonging	a) Level of recognition by Francophones and Francophiles that living in French is a legitimate choice in British Columbia	a) Research and surveys regarding the French presence in British Columbia
	b) Number of immediate and intermediate outcomes of the logic model that were achieved and that contributed to the final outcome	b) Reports of the Fédération des francophones de la Colombie-Britannique and community organizations
	c) Community's observations of changing vitality factors or evolution of Francophone vitality	c) Next Global Development Plan and strategic planning of community organizations, groupings and institutions