Notes for an address to the Association canadienne-française de l’Ontario du grand Sudbury at the launch of their “J’affiche aussi en français” awareness campaign

Sudbury, Ontario, April 30, 2014
Graham Fraser - Commissioner of Official Languages

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Footnotes

Footnote 1

Jonas Holmqvist, “Consumer language preferences in service encounters: A cross-cultural perspective,” Managing Service Quality, vol. 21, No. 2, 2011, p.188.

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Footnote 2

Claudia Dolinsky and Richard A. Feinberg, “Linguistic barriers to consumer information processing: Information overload in the Hispanic population,” Psychology and Marketing, vol. 3, No. 4, 1986, pp. 261-271.

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Footnote 3

Peter Roslow and J.A.F. Nicholls, “Targeting the Hispanic Market: Comparative Persuasion of TV Commercials in Spanish and English,” Journal of Advertising Research, vol. 36, No. 3, May-June 1996, pp. 67-77.

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Footnote 4

CEDEC/RDÉE Canada, Conference Board of Canada Study reveals that the knowledge of both official languages is an asset to the Canadian Economy, June 19, 2013.

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Date modified:
2018-09-13